Why We Changed Our Name from SwimLabs to SwimWorks

For more than a decade, families have known and trusted us as SwimLabs Swim School in Encinitas and Albuquerque. As of 2026, we have officially changed our name to SwimWorks Swim School. While our name is new, everything you love about us remains the same—same owners, same team, same expert instructors, and the same exceptional programs that have helped thousands of swimmers succeed since 2013.

Our Story and Why We Rebranded

We’ve always been independently owned and operated by Mason and Christine Bailey. For the past 13 years, we operated under the licensed name “SwimLabs Swim School.” As our business grew and our identity became clearer, we felt it was the right time to step forward with a brand that reflects who we truly are—an independent, family-run swim school dedicated to excellence, community, and personalized instruction.

SwimWorks Swim School represents the next chapter of our evolution, allowing us to unify our locations in California, New Mexico and Arizona under one name and expand our mission with greater clarity and purpose.

What’s Staying Exactly the Same

Same family ownership
Same caring instructors
Same proven curriculum and progression
Same warm-water environment
Same advanced Video Stroke Analysis technology
Same passion for helping all swimmers—beginners through Olympians—succeed

What’s Improving

Only the name! Everything else remains exactly as families have come to trust.

Your Swimmer’s Experience: Unchanged and Still Exceptional

Whether your swimmer is a hesitant beginner, an eager toddler, a developing athlete, or a competitive swimmer preparing for the next level, your experience with us will feel the same. SwimWorks continues the legacy of helping swimmers build confidence, safety, technique, and lifelong joy in the water.

We’re Still Here—Now Stronger Than Ever

Thank you for growing with us and trusting our family-owned swim school for so many years. We are excited for this new chapter and honored to continue serving the communities of Encinitas, Albuquerque, and Peoria under our new name: SwimWorks Swim School.

FAQ

  • No. We remain 100% independently owned and operated by Mason and Christine Bailey.

  • After 13 years operating under a licensed name, we transitioned to a brand that reflects our identity, values, and commitment to the families we serve.

  • Yes. You’ll see the same friendly faces and experience the same proven swim-progression curriculum we’ve used since 2013.

  • No. All programs, pricing, and structure remain exactly the same.

  • No. We are still a family-run business—same owners, same team.

  • Absolutely. We continue to offer advanced Video Stroke Analysis, competitive technique coaching, and elite instruction for club swimmers, triathletes, and more.

  • Yes! We have ensured that searches for “SwimLabs Encinitas,” “SwimLabs Albuquerque,” and “SwimLabs swim lessons” all lead directly to SwimWorks Swim School.

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